Examining the Role of Virtual Social Networks in Scientific Exchanges of Librarians at Public Universities in Tehran

Background and Aim: According to the social media development in libraries and necessity of social media literacy for librarians, the aim of this study was to elucidate the viewpoints and experiences of librarians about social media literacy. Also, strategies for increasing librarians' social media literacy was suggested. Method: A qualitative study with University librarians in Sistan district was performed using interview method. Fourteen out of 40 university librarians were studied using convenience sampling method. Content analysis approach was used to analyze data. Results: Themes such as "Network awareness, proper incorporation and   understanding of social media, observance of copyright law and personal privacy, critical and evaluative use, exchange of information, and targeted use," were derived from findings. Librarians accentuated the importance of social media literacy education. Conclusion: Planning for formal and informal instruction of social media literacy as an essential part of information society should be pursued thoroughly. Social media literacy culture requires to be promoted. Attention to the production of practical works in social media literacy field is essential, especially among librarians